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Venmo Redesign
UX Designer
05/2020

Venmo is a digital wallet that allows you to make and share payments with friends and family. It also creates a fun way to pay and request money that replaced traditional online payment.

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Problem Statement

Despite the easy peer-to-peer payment and how it turns a quick transaction into a fun social interaction tool, there are no options that can help users to split the fare. Users need to send and request payment individually that may create calculation errors. Thus, my goal is to integrate a simple user experience and intuitive transaction process for splitting bills.

Venmo users have to do repetitive work to split bills and ensure they are doing the right math to request or send an accurate fund to the right recipient 

Research

Uber and Uber Eats integrated Venmo as one of the options that allow users to split fares easily. According to Uber, there were more than 6 million Venmo payments that have mentioned their name in the transactions. Therefore, it definitely indicates that Venmo is one of the most preferred peer-to-peer payments apps.

 

Frankly, it is a convenient way to pay for goods or services digitally. However, Venmo itself does not have any options that allow users to split bills and purchases easily. Instead, users will need to request payments one by one which allows more cognitive load that could've been a simple task to complete.

User Painpoints

Making multiple requests is time-consuming

Having to make more than one payment requests to complete one task can be frustrating

Calculation is a hassle

Splitting bills requires some cognitive load to do the right math for splitting checks accurately 

Difficult to keep track of multiple amounts

Users can't always remember how much each person owes for one bill

Goals

Charge bills efficiently with one request 

Integrating bill splitting process to decrease the chances of users from making errors in the request payment flow by adding wrong recipients 

Scan bills to split fares

Increases the number of accurate transactions that prevent users from entering the wrong bill amount

Easy to track number of amounts that is owed

Once the request is sent, users can easily track how much each recipient owes and determines who has completed the request and who has not

Persona

Creating these two personas helped me to better understand the area of improvement when requesting and sending payments. Claire and Michael often use Venmo to split bills with their friends and roommates, they both experience similar pain points for requesting multiple payments and fear of adding the wrong recipients. 

Ideation
 

Added "split check" button as default on the homepage that can quickly assist users to split the check

Homescreen

Add Friends as the recipients

Allows users to easily add recipients from scanning the QR Code or simply add friends from the list of Top People that users pay or request payments from them frequently

Add Groups as the recipients

Categorized two types of recipients: Friends and Groups helps users to save time from finding the right people to request payments for rent, carpooling or groceries, etc

Users can also create groups for easy payments between the people they often pay and request funds

Scan Bill

Scanning bill decreases the amount of time to manually calculate how much each person owes and prevents users from making calculation errors

There is also a group of users who feel more secure when they manually enter each item to calculate. Therefore, adding an option to enter items one by one helps to gain their security 

Review Receipt

After scanning or entering items manually, users can finalize the bill by reviewing the receipt before selecting right items to each person and charge them correctly

Each item will be automatically charged for service fees and taxes accurately. Users can also tap on the button "Add missing item" to re-edit the bill

Split Check

Splitting the bill by selecting the right items for each person or users can hit the "Split Equally" button instead of charging their friends individually

The blue circle is an indicator of whom the user is assigning the item at that specific moment. Once users finished charging each person, the amount owed will appear under the recipient's name

Finalize Payment to Request

After finishing splitting  the check, users can now charge recipients all at once with a fun message or emoji to indicate what the request is for

It also shows the total amount owed by recipients to help users to keep track of the numbers of payment requested

As the number of Venmo users is growing, adding a feature where users can easily split bills and purchases can decrease the time for a repetitive work of requesting each person separately. Additionally, it can also ease the user's frustration that may lead to calculation errors or adding wrong recipients, and request wrong payments. This also encourages users to use the embedded calculator to increase the accuracy of the amount that needs to be charged from each recipient. 

From the user experience perspective, it satisfies the user's needs to easily split checks digitally by hitting one button that guides them to complete tasks with small efforts. Meanwhile, it can potentially increase task success rate (the percentage of correctly request payments by users), decreases task completion time (the amount of time it takes for users to request multiple payments on one bill) and raises net promoter score (users satisfaction measured through their willingness to recommend Venmo to others).

Thank You
Delivery