UX Design Intern @ Amazon
06/2020 - 09/2020
As a UX Design intern on the Fire Tablet team, my role was to explore ways to increase customer engagement, using gamification as a mechanism.
Fire Tablet is an affordable tablet that is great for watching movies, reading ebooks, playing games, listening to music, and it has a built-in voice assistant, Alexa, who connects you to entertainment and information. To pinpoint an area to effectively apply gamification, I started off understanding what is preventing ongoing customer engagement by deep dive with all Amazon use cases. Then empathizing with customers and the business by understanding their pain points, needs, and wants to learn more about their current experience with the tablet to uncover opportunities. Furthermore, I also explored opportunities in augmented reality to help increasing customer engagement.
I'm aware that the project would involve cross-functional team collaboration. Hence, I've reached out to potential stakeholders to propose my solution as well as understanding how it would impact them and if it is a viable idea, whether it gains their brand's recognition or creates revenue opportunities.
Apart from the internship project, I've also worked on several smaller projects that are going to be launch this year. For my internship project, I focused on how to utilize our customer's intrinsic motivation and correctly employ gamification techniques that can potentially retain the ongoing engagement.
If you have any questions regarding my internship at Amazon, don't hesitate to contact me!